Brief Company History

David H. Sandler, founder of the Sandler Sales Institute, began sales training and development of the Sandler Selling System in the late 1960s and early 1970s. He created a proven sales training programme for small- and mid-sized companies and Fortune 500 corporations.

Sandler Training, as we are known today, has grown from its original foundation to be the leader in sales training and management training. We have more than 35 years experience, and more than 220 training centres in major cities around the world, and provide instruction in a dozen languages. We’re the only training organisation which offers consistent, ongoing reinforcement training throughout the world.

We champion honest, no-nonsense consultative sales and management techniques that get results while preserving the individual team member’s self-respect. Our philosophy embodies a comprehensive approach to selling, the mastery of revolutionary technique and an entirely new attitude toward the sales and management processes.

Sandler not only provides the initial and advanced selling strategies and tactics needed to excel, but our training enables people to develop the attitudes and implement the behaviour necessary to reach the highest levels of success.

Executive Team in the US

To find out more about the executive team in the US please visit www.sandler.com.

The UK

Shaun and Fiona Thomson bought the UK master franchise licence in 2003. They started the first Sandler UK franchise, which they piloted for one year to adapt the business model to the UK market before expansion began.  Originally, Shaun was a Chartered Civil Engineer before moving into Sales and Marketing for many large organisations such as Apple and Hewlett Packard.  His last corporate post was for Fortune 500 company Lucent Technologies and their spin off company Avaya, taking his division from start-up to $35 million turnover.

Fiona left her job as deputy head of a prestigious girls school in North Oxford in 2004 to join Shaun as Operations Director.